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If you’re a café owner, tea retailer, or wellness brand, you’ve likely noticed the growing demand for Matcha. This vibrant green tea powder isn’t just a trend — it’s a mainstay in the modern beverage and wellness world. But not all Matcha is created equal. Choosing the right type for your menu or store can make the difference between a product your customers rave about and one they overlook.

As a wholesale supplier of premium teas and botanicals, The Herbal Connection works closely with businesses across Australia to help them choose the right Matcha for their needs. Here’s our wholesale-focused guide to getting it right.

1. Understand the Different Grades of Matcha

Not all Matcha serves the same purpose. The main grades you’ll encounter are:

• Ceremonial Grade

  • Finest quality, traditionally used in Japanese tea ceremonies.

  • Bright green colour, smooth and naturally sweet flavour.

  • Best for straight tea drinking or premium lattes.

  • Ideal for menus where presentation and flavour purity matter.

• Culinary Grade

  • Slightly more robust and earthy flavour.

  • Perfect for smoothies, baking, desserts, and blended beverages.

  • Great for stores selling versatile ingredients at an accessible price point.

When buying wholesale, consider stocking both grades — one for high-end drink offerings and another for everyday menu use.

2. Match Your Matcha to Your Customers

Think about your customer base:

• Health-conscious café crowd? Opt for ceremonial grade for pure sipping experiences.

• Bakery or smoothie bar? A high-quality culinary grade will hold up better in recipes and still deliver that green colour customers love.

• Retail shelves? Stock both, and clearly label them with suggested uses so customers feel confident buying.

Pro Tip: Consider offering Matcha-based bundles — for example, a latte kit with a whisk, bowl, and ceremonial Matcha. It makes for easy upselling in both cafés and retail.

3. Prioritise Origin and Freshness

For Matcha, origin isn’t just a label — it’s a marker of authenticity and quality. The world’s most prized Matcha comes from Kyoto, Japan, where tea farmers have perfected cultivation and processing over centuries.

At The Herbal Connection, our Organic Japanese Matcha is:

• Sourced directly from Kyoto — a region known for premium tea fields.

• Freshly stone-ground to order — locking in nutrients, flavour, and that vibrant green colour.

• Certified organic — no pesticides, no synthetic fertilisers, just pure tea leaves.

Freshness is critical for Matcha. Once ground, it begins to lose colour and flavour, so avoid stock that’s been sitting in warehouses for months.

4. Consider Packaging for Retail and Service

Whether you’re selling Matcha on the shelf or using it behind the counter, packaging matters:

• Retail packaging should be airtight, light-proof, and include clear brewing or mixing instructions.

• Café service packaging should be in bulk sizes with resealable pouches to keep the powder fresh between uses.

The Herbal Connection offers wholesale-friendly bulk packs and smaller retail-ready options, so you can serve or sell with confidence.

5. Price for Quality, Not Just Quantity

In wholesale purchasing, it’s tempting to chase the lowest price. But with Matcha, the old saying rings true: you get what you pay for. Cheaper Matcha often comes from leaves harvested later in the season or grown outside premium regions, leading to duller flavour and less vibrant colour.

Premium Matcha may cost more upfront, but it pays off in:

• Repeat customers

• Consistent menu quality

• Stronger product reputation

6. Partner With a Trusted Supplier

Your supplier should be more than just a seller — they should be a partner in your business growth. Look for:

• Transparent sourcing information

• Consistent stock availability

• Wholesale-friendly pricing and order sizes

• Product knowledge and training resources

At The Herbal Connection, we pride ourselves on building strong relationships with our wholesale partners. We’re here to answer questions, share preparation tips, and make sure your Matcha experience is smooth from ordering to serving.

This August: Free Shipping on All Matcha Orders

If you’ve been considering adding Matcha to your menu or retail range, now’s the perfect time. For all of August, we’re offering free shipping Australia-wide on orders that include our Organic Japanese Matcha.

? Explore our Matcha range and stock your café, shop, or wellness space with a product your customers will love.

Final Takeaway

Choosing the right Matcha for your menu or store comes down to understanding grades, knowing your customers, prioritising freshness, and working with a supplier you can trust. Do that, and you’ll have more than just a trendy drink — you’ll have a loyal base of Matcha-loving customers.