Echinacea

Echinacea Herb — Echinacea purpurea

Echinacea Herb (Echinacea purpurea) — cut and sieved dried aerial herb sourced from cultivated growing regions. Echinacea purpurea, commonly known as Purple Coneflower, is a tall flowering perennial in the daisy family (Asteraceae), native to eastern North America and now widely cultivated across Europe and North Africa for the commercial herb trade. The striking purple-pink, daisy-like flowers with a prominent orange-brown central cone give the plant its common name and make it one of the most visually recognisable botanical herbs in the wholesale market.

The dried aerial herb — leaves, stems, and flower parts — has a characteristic earthy, mildly bitter flavour with a distinctive mild tongue-tingling or numbing sensation when chewed or brewed, caused by the presence of naturally occurring alkylamides in the plant. This sensation is a useful quality indicator for the herb and is characteristic of genuine Echinacea purpurea material. It is one of the most widely used botanicals in loose leaf tea blending, herbal blend formulations, and botanical product manufacturing in Australia and internationally. Cut and sieved. Freeze-treated. This product is sold as a food only. Certified Organic grade available separately at /echinacea-organic/.